Articles about marketing & branding
I don’t do a lot of reviews here, but since the interview I did with Scott Stratten was one of the most listened to and commented on episodes of Startup Daddy, I figure I owed it to him and you to check out the book once it came out. I pre-ordered the book because I […]
I participated in Podcamp Toronto this weekend, and I was thinking about how to share my experience with you in a way that would benefit you most. So I won’t post the slides from my presentation, and I’m not going to write about how attending and presenting at conferences is one of the best ways […]
I observed a couple of great examples of customer service and community building recently that I want to share with you. I believe that customer service and community building are the same thing, by the way. Whether your business is on-line or off, you better be viewing your customers as a community. They honor you […]
I’m Lucky. I’m Old. At least that’s what my 6 year old told me recently. I’m 41, so I am lucky enough to have grown up in a world without the internet which helps me appreciate it. It also helps me factor in how technology is perceived differently among different generations. I read a blog […]
In this episode of Startup Daddy, I give some tips about setting up your home office and get you started with branding by talking about getting a Business Identity Package for your new business. Creating a Logo and making sure all of the things that project the image for your company- Logo, Website, Letterhead, Business […]