My BABY Sells Better Than You

Not my daughter ↑

Not my daughter ↑

My baby is a sales rock star.  It’s next to impossible to say no to her.  Now this isn’t a talent exclusive to my baby, but she reminded me of some very important sales principals this morning, and I want to share them with you.

She kept mom and me up most of the night, and was really cranky this morning.  So basically a typical morning so far.  It’s how she closed that impressed me.

After the hustle and screaming and throwing bananas that takes place on a typical morning, the baby stopped time.  I gave her a kiss goodbye and turned to leave, and she came running back at me saying, “Kissie.”  I know.  She does this a lot.  She’s very cute.  We went back and forth like this a few times, and I ended up leaving in a FAR better mood.  It reminded me that it is the last impression, the last interaction that is the most important.

So what makes my daughter such a sales rock star?

  • She gives you her undivided attention every time she speaks to you, and expects the same of you.  She’s never distracted by a Blackberry, or cell phone, or twitter.
  • When she wants something, she asks for it directly (Okay, demands it).  No beating around the bush, or subtle hints.
  • She is genuinely interested in your happiness.   Seeing you happy makes her happy.
  • She is persistent.  Do you think SHE gives up if she doesn’t get a yes right away?
  • She knows how to close!  She establishes rapport, asks for the sale, lets you know why it’s in your best interest to give her what she wants, and stops selling when she gets a yes.

There are teachers everywhere if you look for them, and my daughters teach me every day.  I am truly blessed and thankful for such wonderful teachers.

4 replies
  1. just3ws says:

    Hadn't thought about it in the context of closing but I've noticed this behavior with my daughter. Screaming, stubborn, struggling followed by a moment of sweetness. Then the first three are forgotten.

    Reply
    • Ian Gordon says:

      As long as we still get that moment of sweetness we're all good. It's that
      final impression that makes all forgiven. I find that true in business as
      well. If a business messes up but makes good, we forgive and sometimes feel
      even better about them.

      Reply

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